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Eidos target casual gamers |
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Written by Ben Mcfadden
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Tuesday, 15 May 2007 |
Eidos have today announced a range of games aimed at casual gamers.
The label is called SoGoPlay and they had this to say -
"Sales of casual games both online and at retail have exploded in recent months and we intend to harness the existing growth potential in the US as well as position ourselves ready for the anticipated boom to come in Europe," said Lou Fawcett, head of casual games at Eidos. "But it's not just PC games that we're focusing on, it's also console and mobile games that have a broad appeal. We're aiming to establish SoGoPlay as the flagship casual games brand."
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