New York, NY – July 31, 2007 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced new standard setting features for NHL® 2K8, the latest edition of the top rated NHL video game series*. The new ProStick™ gives players precision puck handling movements and all new controls intuitively mapped to the right thumb stick while the groundbreaking face-off system brings an unmatched level of depth and strategy with every drop of the puck.

“The ProStick and face-off system work hand-in-hand to bring a new level of control to hockey video games,” said Graeme Bayless, President of Kush Games, a 2K Sports studio.  “With these two features, we feel NHL 2K8 offers a fresh gameplay experience that will appeal to gamers new to the series as well as our loyal fans.”

Fans of realistic hockey action will be truly engrossed with the level of control introduced by the ProStick.  Stick movement and commands are tied directly to the right analog stick, giving gamers authentic control and puck handling ability.  Hundreds of new animations give users a full range of movement, creating a genuine NHL gameplay experience on both offense and defense.

The NHL 2K series has always set the standard in realistic hockey simulation, and with an all new face-off system, NHL 2K8 brings a never-before-seen depth to one of the most important aspects of the game. Working with 2005-2006 NHL MVP and NHL 2K7 cover athlete Joe Thornton, the development team gained unique and valuable insight into the key aspects and subtleties of real NHL face-offs.  Based on timing and strategy and featuring warnings, toss-outs, and tie-ups, this innovative approach to face-offs provides gamers with unrivaled detail and realism.

NHL 2K8 will be available in September 2007 for the Xbox 360™ video game and entertainment system from Microsoft, and the PLAYSTATION®3 and PlayStation®2 computer entertainment systems.

For more information, log onto http://www.2ksports.com.

*According to GameRankings.com average scores of 2003-2007 NHL video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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NHL and the NHL Shield are registered trademarks of the National Hockey League. All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. © 2006. All rights reserved. © NHLPA. NHL 2K8 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.