2K Play offers an all new take on the popular Deal or No Deal game as the perfect gift for the entire family this holiday season

New York, NY – November 29, 2007 – 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Endemol USA announced today that Deal or No Deal: Secret Vault Games, the next release in the popular Deal or No Deal PC game series, is now available at major retailers throughout North America. Based on the hit TV show, Deal or No Deal: Secret Vault Games builds on the success of the first Deal or No Deal game and features host Howie Mandel.

"I’m thrilled to be bringing the franchise to the next level with Deal or No Deal: Secret Vault Games for the PC," said Howie Mandel, who provided the voice-over in the game. "Fans of the show are going to love playing all new games that are so secret even The Banker needs special clearance to get in."

With all new content, Deal or No Deal: Secret Vault Games contains a heavily-guarded vault with 20 cases, each containing a unique game inspired by the hit show. Gamers can try their hand at any of these exciting games such as Strike a Deal, The Keys to Success, Cross the Banker and Dice or No Dice. Players can work to master them all or risk leaving the game with one penny instead of millions of dollars.  In addition, the game offers players three types of tournaments with the goal to climb in the rankings on the Leader Board.

"Based on the success of our first Deal or No Deal PC game, we wanted to bring fans an entirely new Deal or No Deal experience,” said Steve Lux , Vice President of Business Development for 2K Play. “By going deep inside the Secret Vault, we've created a game that is the perfect holiday gift for fans of the show and casual gamers looking for a fun and unique gaming experience."

When the third season of the hit NBC TV show premiered this past September, an average of 10 million fans began tuning in weekly. The show remains an anchor of the network's fall lineup.

Rated E for Everyone, Deal or No Deal: Secret Vault Games is now available exclusively on the PC for a suggested retail price of $19.99. It is licensed in conjunction with the Joy Tashjian Marketing Group and was developed by Cat Daddy Games, a Take-Two development studio. For more information, please visit www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Endemol USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits “Deal or No Deal,” “1 VS 100,” “Fear Factor,” “Extreme Makeover: Home Edition” and “Big Brother.” Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands , has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S. , South Africa , Argentina , Brazil , Mexico and Australia . Endemol Entertainment is a subsidiary of the Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte Found II B.V., and GS Capital Partners VI Fund.

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