One of the people beta testing home demonstrates how Home users will be able to buy and furnish their own pad and pimp out their avatars.
Our tour guide stresses that the things he purchased in the Home Marketplace are not free and will cost money when Home is released to the public. He also draws a comparison of buying a virtual shirt to buying a map pack, saying, if your willing to buy a fake map then buying a fake shirt is no different. The consumer will decide whether or not that is true.