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Smash Bros sold well among fans who were waiting for the game. But not well enough for the average player.
Smash Bros is or was known as one of the Must have titles of the year. With average scores of 90%+ the game paived the road with gold and cash for Nintendo selling 1.4 Million copies during its first week. But now things has started to slow down for Nintendo as signs of no body playing the Wii kicks in.
“We certainly have a built-in fan base for Smash,” said Denise Kaigler, Nintendo of America’s vice president for corporate affairs. “I’m hoping that we can continue to generate success and awareness of the game.”
Sales for the game dropped almost 90% over the first four weeks and now companies are bundling the game with game consoles trying to move copies out.
Retailers confirm the sharp drop. “We sold a couple thousand copies in the first week,” said Xavier Pervez, assistant manager at a GameStop in Fairfield, Conn. “It’s dropped off significantly now, maybe 100 in each of the last couple weeks.”
Not only have sales dropped drasticly but it seems that some Wii's are still unable to read the game. Toys R Us have instructd staff to let customers known that the game will not work on some Wii's and have notified them not to take or give a refund to customers who come in with the game with that complain even though they didn't have that many returns on the game with the disc error problem.
“The number we got back for return was pretty minimal,” a saleswoman, Christina Giori, said. “Maybe eight copies out of 500. It’s something Nintendo’s really trying to crack down on.”
Of course like state before this happens to a lot of games that are developed on the Wii as they try to reach a new Audience. Even some games that where criticly acclaimed didn't sell that well on Wii.
“You don’t see a lot of titles that reach 30 to 40 percent of the installed base,” said a Lazard Capital analyst, Colin Sebastian. “My in-laws in Texas have a Wii sitting on their living-room floor next to the TV, which to me is kind of amazing. They have Wii Sports, a Brain Age game, Wii Play. That’s about it.”
“Advertising on GameInformer and 1up.com just isn’t reaching this audience,” Mr. Pachter said. “When you make a game like Zack & Wiki or Boogie, which turns the hard core off and doesn’t reach the masses, then you’re in trouble.”
“The kind of person that buys a Wii is not the same kind of person that buys a PS3 or an Xbox,” said John Greiner, the chief executive of Hudson Entertainment, the North American arm of Hudson Soft. “You have to be very specific when you design a game and target not only the gameplay mechanics for that user, but also the marketing for that kind of a product launch.”
Could the Wii in fact be a fad like few people predicted? Is this the first sign of the Wii fading away? I guess only time will tell.
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